Choosing skincare products for babies and young children can be challenging, especially when parents want gentle formulas that help keep delicate skin clean, soft, and moisturized. Tubby Todd is a baby and family skincare brand that focuses on products for sensitive skin, including everyday lotions, bath products, diaper care, and its popular All Over Ointment. The brand emphasizes plant-based ingredients, fragrance-free options, and formulas designed for babies, toddlers, and other family members.
But is Tubby Todd worth the investment, or are there more affordable alternatives that deliver similar benefits? In this review, we’ll explore what makes Tubby Todd stand out, how it compares with other baby skincare brands, and the advantages and drawbacks shoppers should consider before making a purchase.

Is Tubby Todd Worth Buying?
Tubby Todd is worth considering for parents who prioritize gentle skincare, convenient daily routines, and products designed with sensitive skin in mind. Rather than focusing exclusively on basic baby shampoo or lotion, the brand offers a range of products intended to address different skincare needs. Its lineup includes Hair + Body Wash, Everyday Lotion, Sweet Cheeks Diaper Paste, and All Over Ointment, allowing families to build a coordinated routine around bathing, moisturizing, and protecting delicate skin.
One of Tubby Todd’s most recognizable products is its All Over Ointment. The current formula includes 1% colloidal oatmeal, an ingredient used to soothe and protect dry, irritated skin. The product also contains moisturizing ingredients such as glycerin and jojoba esters, and shoppers can choose between fragrance-free and Lavender + Rosemary versions. The brand states that the ointment is pediatrician- and dermatologist-tested, although individual results can vary depending on a person’s skin and the underlying cause of irritation.
Another reason parents may find Tubby Todd appealing is the brand’s emphasis on making everyday skincare straightforward. Its Regulars Bundle combines three essential products into one routine, which can be convenient for families who would rather purchase a coordinated set than select each item individually. The brand also offers different product sizes, including smaller options that can be useful for travel or trying a formula before committing to a larger container.
How does Tubby Todd compare to competitors?
The baby skincare market includes established brands such as CeraVe Baby, Aveeno Baby, and Mustela. Each brand approaches gentle skincare somewhat differently, so choosing the best option depends on a family’s priorities, budget, and preferred ingredients.
Compared with CeraVe Baby, Tubby Todd offers a more botanical-focused product identity, with ingredients such as shea butter, avocado oil, botanical extracts, and colloidal oatmeal in selected formulas. CeraVe Baby, by contrast, emphasizes skin-barrier support through ceramides and hyaluronic acid, with products designed to deliver hydration without added fragrance. CeraVe may appeal to parents looking for a straightforward moisturizer at a lower price, while Tubby Todd may attract those who prefer its product range and brand aesthetic.
Aveeno Baby is another strong competitor, particularly for families seeking oat-based skincare. Its baby wash and shampoo is designed to cleanse gently, moisturize, and rinse clean, while its broader baby range includes products for dryness and eczema-prone skin. Tubby Todd also features oat in its All Over Ointment, but it differentiates itself through a coordinated routine that combines cleansing, everyday moisturizing, and targeted ointment care. In practice, the best choice may come down to which texture a parent prefers, which ingredients suit their child, and whether the additional cost of a specialty brand feels justified.





































